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For the first time, the quarters, semis and final of the UEFA Champions league will be played in a tantalising two-week tournament.
The target is to create the world’s largest wave and help fans everywhere celebrate their love of the game and their love of the competition.
It will be amplified through a partnership with the world’s fastest-growing social media platform, TikTok and be further leveraged across all social platforms including Instagram and Facebook.
Kick-starting the #PricelessWave challenge are football legends Fernando Torres and Marcel Desailly, encouraging their fans to start the wave.
Fans can then take part in the #PricelessWave by accessing the challenge on TikTok and recording themselves. By raising their arms from the bottom of the screen to the top they will instantly be rewarded with the Mastercard football sonic as well as a ‘confetti of football’ to encourage further celebration.