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Tottenham manager Jose Mourinho is back on Instagram – but only because his sponsors told him to do it.
One particularly popular post arrived after the Europa League loss at Royal Antwerp last week, which he captioned: “Bad performances deserve bad results. Hope everyone in this bus is as upset as I am.”
He told Sky Sports, however, the reason for coming back to the platform was not simply as a motivational tool for his team.
“No, it was not the objective,” he insisted. “I'm still not an Instagram man in my nature.
“I have to be honest, I was asked by my sponsors to do it. They felt that when I closed my account a few years ago we had a few million followers and they weren't happy.
“So now I'm doing bit by bit, quite funny. It is no problem.”
Mourinho has said that he will not be keeping tabs on whether his players follow him.
“Do my players look at it and read it? I have no idea. Also the diversity of the posts I think is just good fun and if people want to follow then no problem,” he said.
While many players are active users of social media, perhaps most infamously Manchester United midfielder Paul Pogba, it is rarer for managers to take to the platforms.
Everton boss Carlo Ancelotti is an active user of Twitter but is conspicuous by his presence on the site.
Spurs presently lie third in the Premier League after seven matches, having suffered only one defeat to date domestically this season.